The Creative's Trend Report: The Coastal Granddaughter Edit

Coastal Granddaughter is having a moment on the internet, and for good reason. Nancy Meyers was on to something when she curated those perfectly lived-in sets.

To me, our new fragrance Tuberosa captures the coastal granddaughter aesthetic perfectly. Think breezy mornings, linen curtains moving in the ocean air, and a stack of well-loved paperbacks. It's soft, sunlit, a little nostalgic, and the kind of fragrance that feels calm, romantic, and quietly beautiful.

Here's how I'm building my coastal granddaughter moment at home:

• fresh hydrangeas on the counter 
• linen everything: curtains, pillowcases, my favorite pants
• a good book I've already read once
• Tuberosa burning in the living room

xoxo, Lindsay